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Consumer Capitalism: Politics, Product Markets, and Firm Strategy in France and Germany

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Consumer Capitalism: Politics, Product Markets, and Firm Strategy in France and Germany - Trumbull, Gunnar, Professor
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"The unfettered marketplace, in which uncertainty rules and the admonition caveat emptor ('let the buyer beware') dictates each consumer decision, has today virtually disappeared. Consumers have become the focus of intensive economic...

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Consumer Capitalism: Politics, Product Markets, and Firm Strategy in France and Germany 2006, Cornell University Press, Ithaca

ISBN-13: 9780801443824

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