Consumer Boycotts: Effecting Change Through the Marketplace and Media

by

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This volume examines consumer boycotts both historically and currently. Drawing on both published and unpublished material as well as personal interviews with boycott groups and their targets, the author discusses different types of boycotts - from their historical focus on labour and economic concerns to the more recent inclusion of issues such as minority rights, animal welfare, and environmental protection. He also documents the shift in strategic emphasis from the marketplace (cutting consumer sales) to the media ...

Consumer Boycotts: Effecting Change Through the Marketplace and Media 1999, Routledge, New York, NY

ISBN-13: 9780415924573

Trade paperback

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Consumer Boycotts: Effecting Change Through the Marketplace and Media 1999, Routledge, New York, NY

ISBN-13: 9780415924566

Hardcover

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