Consumer Behaviour in an Online Shopping Environment

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Consumer Behaviour in an Online Shopping Environment - Lorenzo, Carlota, and Molla, Alejandro, and Gomez, Miguel Angel
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The overall goal of this book is focused on the analysis of the impact of online store design on consumer specifically, affective, cognitive and behavioural responses within a virtual environment. Based on these theoretical foundations, through the creation of a web tool as a methodological basis for the development of the empirical analysis of this research, an experimental study between subjects 2x2x2 was developed in order to discuss the impact of three web elements of online environment (navigational structure, music ...

Consumer Behaviour in an Online Shopping Environment 2008, VDM Verlag Dr. Mueller E.K., Saarbrucken

ISBN-13: 9783639094923

Spanish

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