Consumer Behaviour - Schiffman, Leon G., and Bednall, David, and O'Cass, Aron
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Suitable for undergraduate or graduate courses in consumer behaviour. This most popular Australian undergraduate Consumer Behaviour text has been updated. The second edition takes account of high-quality and insightful research from our region available through bodies such as ANZMAC and its Australasian Marketing Journal. New consumer data generated by the growth in market research and data mining has been included while older and outdated material that has lost relevance has been removed in order to maintain focus. While ...

Consumer Behaviour 2007, Pearson Education Australia, Frenchs Forest, NSW

ISBN-13: 9780733984174

4th edition

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Consumer Behaviour 2005, Pearson Education Australia (TAFE), Frenchs Forest, NSW

ISBN-13: 9781741031638

3rd Revised edition

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Consumer Behaviour 2000, Prentice-Hall (Australia), Harlow

ISBN-13: 9780724804276

2nd edition

Paperback

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Consumer Behaviour 1997, Prentice-Hall (Australia), New South Wales

ISBN-13: 9780724802203

Paperback

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Consumer Behaviour 1997, Pearson Education (US), Upper Saddle River

ISBN-13: 9780137195015

6th edition

Paperback

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