Consumer Behaviour: A European Perspective

by , ,

Write The First Customer Review

Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Soren T. Askegaard and Margaret K. Hogg Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students. The book links consumer behaviour theory with the ...

Consumer Behaviour: A European Perspective 2016, Pearson Education Limited, Harlow

ISBN-13: 9781292116723

6th edition

Paperback

Select
Consumer Behaviour: A European Perspective 2013, Pearson Education Limited, Harlow

ISBN-13: 9780273772729

5th edition

Paperback

Select