Consumer Behaviour: A European Outlook

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Consumer Behaviour: A European Outlook - Schiffman, Leon G., and Kanuk, Leslie, and Hansen, Havard
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Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it. The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. The new ...

Consumer Behaviour: A European Outlook 2011, Financial Times Prentice Hall, Harlow

ISBN-13: 9780273736950

2nd edition