Consumer Behavior with Ddb Life Style Studytm Data Disk

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Covers consumer behavior including the psychological, social, and managerial implications. This work features examples that are tied into global and technology consumer behavior issues and trends, a foundation in marketing strategy, integrated coverage of ethical/social issues, and outlines the consumer decision process.

Consumer Behavior with Ddb Life Style Studytm Data Disk 2006, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073261546

10th Revised edition

Hardcover

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