Consumer Behavior and Marketing Strategy

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This text provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. It also provides the "Wheel of Consumer Analysis", a tool to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategies interact.

Consumer Behavior & Marketing Strategy 2009, Irwin/McGraw-Hill, New York, NY

ISBN-13: 9780073404769

9th edition

Hardcover

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Consumer Behavior & Marketing Strategy 2007, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073529851

8th edition

Hardcover

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Consumer Behavior: And Marketing Strategy 2004, Irwin/McGraw-Hill, New York, NY

ISBN-13: 9780072864878

7th Revised edition

Hardcover

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Consumer Behavior and Marketing Strategy 2001, McGraw-Hill Publishing Co., London

ISBN-13: 9780071121118

International student edition

Paperback

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Consumer Behavior and Marketing Strategy 1996, Irwin Professional Publishing, Chicago, IL

ISBN-13: 9780256139044

4th edition

Hardcover

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Consumer Behavior and Marketing Strategy 1993, Irwin Professional Publishing

ISBN-13: 9780256105674

3rd edition

Hardcover

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Consumer Behavior and Marketing Strategy 1990, Irwin Professional Publishing

ISBN-13: 9780256079616

2nd Revised edition

Hardcover

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