Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. The text also focuses on the implications of consumer behavior research for marketers. Updated to reflect the most recent research and examples, the Fourth Edition features streamlined content and ...

Consumer Behavior 2017, South Western Educational Publishing

ISBN-13: 9781305507272

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Consumer Behavior 2012, South Western Educational Publishing

ISBN-13: 9781133435211

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Consumer Behavior 2008, South Western Educational Publishing

ISBN-13: 9780547079929

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Consumer Behavior 2007, Houghton Mifflin, Boston, MA

ISBN-13: 9780618731817

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Consumer Behavior 2006, Houghton Mifflin, Boston, MA

ISBN-13: 9780618643721

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Consumer Behavior 1997, Houghton Mifflin, Boston, MA

ISBN-13: 9780395665923

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