Giving examples that relate directly to students as consumers, and critically examining marketing practices, this work explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience. The work has a strong international coverage with each chapter containing a multicultural dimensions box, and examples are drawn from the international scene - Marie Clare, Cosmopolitan, French advertizing agencies and Bennetton. This third edition contains ...

Consumer Behavior 2011, Pearson

ISBN-13: 9780132671842

10th edition

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Consumer Behavior 2006, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780132186940

7th Revised edition

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Consumer Behavior 2003, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131404069

6th edition

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Consumer Behavior 1995, Prentice-Hall, Harlow

ISBN-13: 9780133766172

3rd edition

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