Consumer Behavior Knowledge for Effective Sports and Event Marketing

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The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through ...

Consumer Behavior Knowledge for Effective Sports and Event Marketing 2010, Routledge, New York, NY

ISBN-13: 9780415873581

Trade paperback

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Consumer Behavior Knowledge for Effective Sports and Event Marketing 2010, Routledge, New York, NY

ISBN-13: 9780415873574

Hardcover

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