Based on a theory foundation, this text emphasizes application to real-life consumer and marketer decisions. It contains sixteen chapters that examine the psychological influences impacting consumer decision making.

Consumer Behavior 1999, Thomson South-Western, Boston, MA

ISBN-13: 9780534031046

3rd edition

Hardcover

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Consumer Behavior 1997, NTC Business Books

ISBN-13: 9780844236742

Unknown binding

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