Consumer Behavior: Building Marketing Strategy

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Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, current and classic examples of both text and visual advertisements throughout the text will serve to engage students and bring ...

Consumer Behavior: Building Marketing Strategy 2015, McGraw Hill Higher Education, London

ISBN-13: 9781259232541

13th edition

Hardcover

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Consumer Behavior: Building Marketing Strategy 2010, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073381107

11th edition

Hardcover

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Consumer Behavior: Building Marketing Strategy 2009, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780077294106

11th edition

Unknown binding

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Consumer Behavior: Building Marketing Strategy 2006, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073101378

10th edition

Hardcover

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Consumer Behavior: Building Marketing Strategy 2004, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780071214698

9th edition

Unknown binding

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