Consumer Behavior, 6E, International Edition combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the ...

Consumer Behavior 6e 2011, Cengage Learning

ISBN-13: 9781133274490

6th Revised edition

Trade paperback