Consultative Closing: Simple Steps That Build Relationships and Win Even the Toughest Sale

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"For the past several years, the often-unwarranted myth of the pushy, aggressive, and, worst of all, deceitful salesperson has become ingrained in American culture. While consultative selling, the practice of becoming an advisor to the customer, is the most effective method of engaging a client, it has also made the process more challenging -- leaving salespeople who are afraid to close the deal and clients who are reluctant to make a decision. Consultative Closing bridges the gap between the aggressive salesperson who gets ...

Consultative Closing: Simple Steps That Build Relationships and Win Even the Toughest Sale 2006, AMACOM/American Management Association, New York, NY

ISBN-13: 9780814473993

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