Connected Causes: Online Marketing Strategies for Nonprofit Organizations

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As many organizations learn the hard way, getting Internet exposure for a just cause is not as easy as it seems. Connected Causes: Online Marketing Strategies for Nonprofit Organizations lays bare the most effective strategies that nonprofits often pay big money for consultants to unveil. Facing a climate of stiff competition for funds, volunteers, and policy influence, this book will help managers in all types of nonprofit organizations more effectively use current Internet technologies to build a widely recognized brand ...

Connected Causes: Online Marketing Strategies for Nonprofit Organizations 2011, Lyceum Books, Incorporated

ISBN-13: 9781933478630

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Connected Causes: Online Marketing Strategies for Nonprofit Organizations 2011, Oxford University Press, USA

ISBN-13: 9780190616267

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