Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and ...
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Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalised Porter's ideas and applied them to assess industries, understand competitors and choose competitive positions. COMPETITIVE STRATEGY has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
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Minor shelf wear Good condition is defined as: a copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Most items will be dispatched the same or the next working day.
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Fine. Trade paperback (US). 432 p. Intended for professional and scholarly audience. Intended for college/higher education audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Very Good. Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's COMPETITIVE STRATEGY has transformed the theory, practice and teaching of business strategy throughout the world. Trade paperback (US). 432 p. Intended for professional and scholarly audience. Intended for college/higher education audience.
Although this is quite an elder book, described principles and approaches can be easily applied to managerial practice. Would definitely recommend to anyone interested in management.
Abeer
Nov 10, 2007
useful book for my Ph.D
This book is very useful for anyone interested in organization management in our days because it shows you how to formulate a strategy that can compete.
Humpy
Mar 19, 2007
Not many books are written on competitive advantage, and so Michael Porter's is considered to be a leading guide in such field. Would be a little intimidating to be read by the laymen. I also understand that there's a whole new branch in MBA centred on this subject alone.
