Communication and Channel Systems in Tourism Marketing

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What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and more on developing tourism marketing strategies using the key factors of communication and channel systems. Communication and Channel Systems in Tourism Marketing features both conceptual and applied research which provides an excellent base for tourism marketers and destination ...

Communication and Channel Systems in Tourism Marketing 1994, Routledge, New York, NY

ISBN-13: 9781560245810

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Communication and Channel Systems in Tourism Marketing 1994, Routledge, New York, NY

ISBN-13: 9781560245803

Hardcover

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