Communication Theories: Pearson New International Edition: Origins, Methods and Uses in the Mass Media

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This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new millennium. A new chapter on cyber communication (Chapter 17) offers unique coverage of this critical ...

Communication Theories: Pearson New International Edition: Origins, Methods and Uses in the Mass Media 2013, Pearson Education Limited, Harlow

ISBN-13: 9781292042855

5th edition

Paperback

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