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Communication, New Media and Everyday Life

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Communication, New Media and Everyday Life - Chalkley, Tony, and Brown, Adam, and Cinque, Toija
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The aim of this text is to use stories to describe and explain the journey from 'new media in communication' to 'new media is communication.' In so doing it provides a thorough grounding in communication and new media theory and practice for undergraduate students. The premise that for generation Y and Z, new media can no longer be easily distinguished from communication underpins the text; for them, new media is communication. It therefore encourages the reader to understand how they use 'new' media to do 'old' things. ...

Communication, New Media and Everyday Life 2011, OUP Australia and New Zealand, Melbourne

ISBN-13: 9780195572322