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Communication, New Media and Everyday Life

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Communication, New Media and Everyday Life - Chalkley, Tony, and Brown, Adam, and Cinque, Toija
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The aim of this text is to use stories to describe and explain the journey from 'new media in communication' to 'new media is communication.' In so doing it provides a thorough grounding in communication and new media theory and practice for undergraduate students. The premise that for generation Y and Z, new media can no longer be easily distinguished from communication underpins the text; for them, new media is communication. It therefore encourages the reader to understand how they use 'new' media to do 'old' things. ...

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Communication, New Media and Everyday Life 2011, OUP Australia and New Zealand, Melbourne

ISBN-13: 9780195572322

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