If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.' Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting ...

Communicating Strategy 2017, Routledge, London

ISBN-13: 9781138469891


Communicating Strategy 2008, Gower, Aldershot, England

ISBN-13: 9780566088100

Trade paperback