Communicating Change: Winning Employee Support for New Business Goals


When a company decides to make a major organizational change-whether it's a new emphasis on customer service, quality management, restructuring or downsizing-managers must get the message through to front-line employees, and enlist their support. . .or the changes will create more turmoil than progress. Written for busy managers at all levels, this book offers specific prescriptions for effecting successful change centered around three guiding principles: conveying the message through supervisors, communicating face-to-face ...

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