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Commonsense Direct Marketing

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Commonsense Direct Marketing - Bird, Drayton
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Despite the vast expenditure reserved for direct marketing nowadays, this popular marketing method is barely understood. The author brings clarity to this important area by focusing on his own techniques which have been tried and tested successfully by businesses all around the world. The specific role of direct marketing is examined and put into perspective as part of an overall business strategy. Written in a clear, witty and lively style, it offers accessible advice on the relevant techniques necessary to plan and ...

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Commonsense Direct Marketing 2000, Kogan Page

ISBN-13: 9780749431211

Trade paperback

Commonsense Direct Marketing 1999, Kogan Page

ISBN-13: 9780749425845

3rd Revised edition

Trade paperback

Commonsense Direct Marketing 1994, NTC Business Books, Lincolnwood, IL

ISBN-13: 9780844235431

3rd Fully Rev edition

Hardcover

Commonsense Direct Marketing 1993, Kogan Page Ltd, London

ISBN-13: 9780749409968

3rd Revised edition

Hardcover

Commonsense Direct Marketing 1990, NTC Business Books, Lincolnwood, IL

ISBN-13: 9780844231822

2nd edition

Hardcover

Commonsense Direct Marketing 1988, Kogan Page Ltd, London

ISBN-13: 9781850915447

2nd Revised edition

Hardcover

Commonsense Direct Marketing 1982,

ISBN-13: 9780946287000

Hardcover