Color Trends and Selection for Product Design: Every Color Sells a Story

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Color Trends and Selection for Product Design: Every Color Sells a Story - Becker, Doreen
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Color Trends and Selection for Product Design: Every Color Sells a Story speaks to the needs of the manufacturing level where colorants are developed, helping manufacturers to understand where their colors will sell and for what period of time these products will be viable. It covers issues such as stability, color measurement, and new methods of incorporation, which are critical in the development of new colorants. The book helps product designers more effectively reach their target audiences by helping them understand ...

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