Collaborating with Customers to Innovate: Conceiving and Marketing Products in the Networking Age

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Collaborating with Customers to Innovate explores the collaborative potential offered by customers in digital environments to enhance the effectiveness of new product development. The internet has created the problem of an increasing need for innovation in a context where information is transparent, competitors are just one click away, and product lifecycles are shrinking. However, as the book demonstrates, the internet also provides the solution - enabling new forms of value creation with customers and an efficient way to ...

Collaborating with Customers to Innovate: Conceiving and Marketing Products in the Networking Age 2010, Edward Elgar Publishing Ltd, Cheltenham

ISBN-13: 9781849800587

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