Cold Cash for Warm Hearts: 101 Best Social Marketing Initiatives: 101 Best Social Marketing Initiatives

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This book is the most complete compendium of cause-related marketing ideas in print. Dr. Steckel and his team have compiled hundreds of ideas that corporations and nonprofits have used successfully. The initiatives feature partnerships that Dr. Steckel helped to forge during the past 20 years. Marketing, advertising, fundraising, fund development and other creative professionals will find the idea yeast here to develop outstanding cause-related marketing plans. This is not a how-to, but rather a valuable reference guide and ...

Cold Cash for Warm Hearts: 101 Best Social Marketing Initiatives: 101 Best Social Marketing Initiatives 2004, High Tide Press

ISBN-13: 9781892696328

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