University of Southern California head coach John Robinson tells how it's done--in the locker room and in the boardroom. Presenting management insights that expand marketability from die-hard sports fans to died-in-the-wool CEOs, this book offers more than a great coach's anecdotes, it gives solid advice that works as well in business as it does in sports. National ads/media.

Coach to Coach 1995, Jossey-Bass

ISBN-13: 9780893842741