Coach Inc. - Is Its Adventure in Luxury Handbags Sustainable? - Beer, Matthias
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Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 2.0, University of applied sciences, Munich, course: MBA, language: English, abstract: Executive Summary: In 1941 Miles Cahn, a leather artisan, started producing women's luxury handbags in a loft located in Manhattan, New York, which were simple in style but resilient and suitable for daily use. After 40 years in business the company named Coach was able to grow continuously by setting prices 50 percent ...

Coach Inc. - Is Its Adventure in Luxury Handbags Sustainable? 2013, Grin Publishing

ISBN-13: 9783656497189

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