Client Development Strategies for Law Firms: Leading Managing Partners and Marketing Directors on Building Client Loyalty, Managing Key Accounts, and Increasing Firm Awareness

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Client Development Strategies for Law Firms is an authoritative, insiders perspective on the best practices for successful law firm marketing and client retention strategies. Featuring managing partners and chief marketing officers, these experts guide the reader through the process of attaining and building relationships with clients. From developing new prospects and growing customer loyalty to establishing profitability benchmarks and identifying key accounts, these authors explain all aspects of the business development ...

Client Development Strategies for Law Firms: Leading Managing Partners and Marketing Directors on Building Client Loyalty, Managing Key Accounts, and Increasing Firm Awareness 2008, Aspatore Books, Boston, MA

ISBN-13: 9780314989826

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