Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations

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True or False? Most PowerPoint presentations are: compelling illuminating informative clear and to the point Answer: False Make a change following the principles of Stephen Kosslyn: a world authority on the visual brain a clear and engaging writer Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the ...

Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations 2007, Oxford University Press, USA, Oxford, England

ISBN-13: 9780195320695

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