This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource ...

Chinese Multinationals 2008, World Scientific Publishing Company

ISBN-13: 9789812835598

Trade paperback

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Chinese Multinationals 2008, World Scientific Publishing Company

ISBN-13: 9789812835000

Hardcover

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