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China's Super Consumers: What 1 Billion Customers Want and How to Sell It to Them

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China's Super Consumers: What 1 Billion Customers Want and How to Sell It to Them - Chan, Savio, and Zakkour, Michael
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Chinese Consumers are Changing The World - Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19 th century, to Mao and Communism in the 20 th century, to the largest consumer market in the world by the early 21 st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, ...

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China's Super Consumers: What 1 Billion Customers Want and How to Sell It to Them 2014, Wiley

ISBN-13: 9781118834749

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