China's Mobile Economy - Opportunities in the Largest and Fastest Information Consumption Boom

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Explore the world-changing digital transformation in China China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom is a cutting-edge text that spotlights the digital transformation in China. Organised into three major areas of the digital economy within China, this ground-breaking book explores the surge in e-commerce of consumer goods, the way in which multi-screen and mobile Internet use has increased in popularity, and the cultural emphasis on the mobile Internet as a source of ...

China's Mobile Economy - Opportunities in the Largest and Fastest Information Consumption Boom 2016, John Wiley & Sons Inc, New York

ISBN-13: 9781119127239

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