Children and Consumer Culture in American Society: A Historical Handbook and Guide

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Children play a crucial role in today's economy. According to some estimates, children spend or influence the spending of up to $500 billion annually. Journalists, sociologists, and media reformers often present mass marketing toward children as a recent fall from grace, but the roots of children's consumerism -- and the anxieties over it -- date back more than a century. Throughout the twentieth century, a wide variety of groups -- including advertisers, retailers, parents, social reformers, child experts, public schools, ...

Children and Consumer Culture in American Society: A Historical Handbook and Guide 2007, Praeger, Westport, CT

ISBN-13: 9780313331404

Hardcover

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