It is corporate culture which really makes organizations triumph in the long term. Gareth Jones and Rob Goffee introduce a way of assessing and harnessing corporate culture. Having identified four distinct types of corporate culture - Networked, Mercenary, Fragmented and Communal - they advise executives on how to change their culture. They pose and answer two questions: what is your organization's culture? and is it the right one for the business challenges of the 21st century? In addition, the authors a ddress the ethical ...

Character of a Corporation 2002, Profile Books Ltd, London

ISBN-13: 9781861976215

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Character of a Corporation 2000, HarperCollins Business, London

ISBN-13: 9780006530527

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Character of a Corporation 1998, HarperCollins Business, London

ISBN-13: 9780002559331

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