Character Trademarks - Mendenhall, John
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With the growing awareness of the value of character trademark symbols in product design, marketing, and promotion has come a resurgence of interest in these extraordinary icons. The popularity of the California Raisins and other recent examples attest to the appeal of character trademarks in popular culture. From Reddy Kilowatt to Colonel Sanders, there is humor and nostalgia in the humble, often "kitschy" images which have become classics of commercial folk art that every consumer can relate to. This engaging volume ...

Character Trademarks 1990, Chronicle Books, San Francisco, CA

ISBN-13: 9780877017523

Revised edition

Trade paperback