Changing Focus: Kodak and the Battle to Save a Great American Company

by

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"Changing Focus" recounts Kodak's roller-coaster history, including a string of failed product launches, management blunders, and ill-conceived attempts to diversify. Readers see today's Kodak struggling to revitalize itself, beginning with a portrait of CEO George Fisher, who has been charged with the daunting task of remaking one of the world's largest companies. Photo insert.

Changing Focus: Kodak and the Battle to Save a Great American Company 1997, Crown Business, New York, NY

ISBN-13: 9780812924633

Hardcover

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