Cases in Alliance Management: Building Successful Alliances

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Drawn from best practices, this casebook provides a practical road map and real-life case studies to help students develop the necessary skills to design, negotiate, and manage domestic and international alliances. Editors Jean-Louis Schaan and Miche???l J. Kelly have organized this book around the four major phases in the alliance formation and management process--strategic rationale, partner selection, negotiation, and implementation.

Cases in Alliance Management: Building Successful Alliances 2006, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9781412940290

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