Capital War: How Foreign Companies Fight Their War in China

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A fascinating study of twelve major capital wars in China led by overseas companies. These companies are Caterpillar, Mittal, Alcatel, Danone, SEB, BMW, UBS, L'Oral, Toyota, Bayer, Johnson & Johnson and Coca-Cola. Each of the twelve chapters examines one company, with expert coverage provided by leading Chinese Business and Finance Professor Wang Kangmao. Part of the practical new China MBA Series which offer revealing insights and analysis on how business is done in China. They offer case studies on how companies in China ...

Capital War: How Foreign Companies Fight Their War in China 2014, Paths International Ltd

ISBN-13: 9781844641086

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