Capital Campaigns: Realizing Their Power and Potential: New Directions for Philanthropic Fundraising #21

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Capital campaigns are the most cost-efficient means of raising funds. A well-executed campaign has even further advantages-focusing the public's attention on an organization, uniting its constituencies in a common cause, strengthening staff morale, and developing new annual fund prospects. This issue of New Directions for Philanthropic Fundraising explores both the technical aspects of conducting a capital campaign and the powerful transformational impact of campaigns on an organization's long-term development. Topics ...

Capital Campaigns: Realizing Their Power and Potential: New Directions for Philanthropic Fundraising #21 1999, Jossey-Bass

ISBN-13: 9780787942694

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