A one-of-a-kind anthology of election case studies from Campaigns & Elections magazine takes readers to the front lines of modern politics and offers a wealth of "how-to" advice for running smart and winning campaigns. This unique new collection of case studies drawn from Campaigns & Elections magazine offers 19 articles that focus on some of the most interesting, colorful, or surprising races from the last five years. The readings take you behind the scenes to unveil the strategies, techniques, and personalities that drive ...

Campaigns and Elections: Contemporary Case Studies 1999, CQ Press, Washington, DC

ISBN-13: 9781568024950

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