Campaign It!: Achieving Success Through Communication

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Campaign It!: Achieving Success Through Communication - Barnard, Alan, and Parker, Chris
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This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and ...

Campaign It!: Achieving Success Through Communication 2012, Kogan Page Ltd, London

ISBN-13: 9780749464202

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