CIM Study Text: Promotional Practice

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This study text focuses on promotional practice. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners. The 1997 study texts continue to place a major emphasis upon providing case examples to illustrate points.

CIM Study Text: Promotional Practice 1997, BPP Publishing Ltd, London

ISBN-13: 9780751740561

4th Revised edition

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CIM Study Text: Promotional Practice 1996, BPP Publishing Ltd, London

ISBN-13: 9780751740448

3rd Revised edition

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CIM Study Text: Promotional Practice 1995, BPP Publishing Ltd, London

ISBN-13: 9780751740295

2nd Revised edition

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CIM Study Text: Promotional Practice 1994, BPP Publishing Ltd, London

ISBN-13: 9780751740172

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