CIM Study Text: Marketing Operations

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This study text focuses on marketing operations. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners. The 1997 study texts continue to place a major emphasis upon providing case examples to illustrate points.

CIM Study Text: Marketing Operations 1997, BPP Publishing Ltd, London

ISBN-13: 9780751740592

Revised edition

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CIM Study Text: Marketing Operations 1996, BPP Publishing Ltd, London

ISBN-13: 9780751740479

Revised edition

Paperback

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CIM Study Text: Marketing Operations 1995, BPP Publishing Ltd, London

ISBN-13: 9780751740325

Revised edition

Paperback

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CIM Study Text: Marketing Operations 1994, BPP Publishing Ltd, London

ISBN-13: 9780751740202

Hardcover

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