CIM Coursebook: The Marketing Planning Process

by

Write The First Customer Review

Butterworth-Heinemann???s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.??? Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ???Here in ...

CIM Coursebook: The Marketing Planning Process 2017, Routledge, London

ISBN-13: 9781138440975

Hardcover

Select
CIM Coursebook: The Marketing Planning Process 2009, Elsevier Science Ltd, Oxford

ISBN-13: 9781856177160

Paperback

Select