CIM Coursebook: The Marketing Planning Process

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CIM Coursebook: The Marketing Planning Process - Donnelly, Ray
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Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips.

CIM Coursebook: The Marketing Planning Process 2017, Routledge, London

ISBN-13: 9781138440975

Hardcover

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CIM Coursebook: The Marketing Planning Process 2009, Elsevier Science Ltd, Oxford

ISBN-13: 9781856177160

Paperback

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