CIM Coursebook 08/09 Marketing Communications 2008/09

by ,

Write The First Customer Review

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, ...

CIM Coursebook 08/09 Marketing Communications 2008/09 2008, Butterworth-Heinemann Ltd, Oxford

ISBN-13: 9780750689670

Paperback

Select