CIM Coursebook 04/05 Marketing Communications

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Part of the CIM Coursebook series, this book offers coverage of the syllabus for CIM marketing course. It is accompanied by MarketingOnline, an online learning resource, which allows the students to create personally tailored notes using the electronic version of the Coursebook. It includes a glossary listing marketing terms and their meanings.

CIM Coursebook 04/05 Marketing Communications 2004, Butterworth-Heinemann, Oxford

ISBN-13: 9780750661928

2004-2005 edition

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