CIM Coursebook 03/04 Marketing Communications

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Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to a website where you can: annotate, customise and create personally tailored notes using the electronic version of the coursebook; prepare yourself for the exam with self-test progress checklists and expert revision exam checklists for each module; extend your knowledge ...

CIM Coursebook 03/04 Marketing Communications 2003, Butterworth-Heinemann

ISBN-13: 9780750659598

2003-2004 edition

Trade paperback