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Buzzmarketing: Get People to Talk about Your Stuff

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Buzzmarketing: Get People to Talk about Your Stuff - Hughes, Mark
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In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing. He draws on real-world examples of companies that got people to talk about their stuff--from Miller Lite during the "Tastes Great-Less Filling" era to "American Idol's" stunning use of buzz to become a global phenomenon to current companies that find creative ways to break through the ad-glutted marketplace.

Buzzmarketing: Get People to Talk about Your Stuff 2008, Portfolio

ISBN-13: 9781591842132

Trade paperback

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Buzzmarketing: Get People to Talk about Your Stuff 2005, Portfolio, New York, NY

ISBN-13: 9781591840923

Hardcover

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