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Buyology: Truth And Lies About Why We Buy

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Buyology: Truth and Lies about Why We Buy - Lindstrom, Martin, and Underhill, Paco (Foreword by)
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How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.

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Buyology: Truth and Lies about Why We Buy 2010, Currency, New York

ISBN-13: 9780385523899

Trade paperback

Buyology: Truth and Lies about Why We Buy 2008, Broadway Business, New York, NY

ISBN-13: 9780385523882

Hardcover

Buyology: Truth and Lies about Why We Buy 2008, Random House Audio Publishing Group, New York

ISBN-13: 9780739376010

Abridged

Audiobook CD